The media means of expression of democracy

The media, that is all means of disseminating information is an essential means of expression for democratic actors and plays a major role in shaping public opinion. Placing some debates on the front of the stage they can also obscure others. They are therefore subject to ethics, accuracy of information, respect for privacy, general news and verification of sources. The press can be a means of protest, which explains why the first democratic texts devoted their freedom. There is concomitance between the advent of universal suffrage in the nineteenth century and the development of the mass press. During the twentieth century it is no longer the only newspapers but television, cinema and radio that participate in the democratic debate.

Media and modern internet

In the 21st century, the development of the Internet also allows the debate of ideas. New technologies are pushing democratic bodies to change the way they work, bringing political class and citizen’s closer together. The media here complement the traditional vectors of democracy by inventing new forms of information or expression. The media has also democratized in parallel with the progress of democracy. Their access is cheap, easy and fair throughout the territory. Sometimes it holds the belts of transmission between the power and the people. Their pluralism helps the functioning of democracy of which it is an essential condition. Nevertheless, the disappearance of the press of opinion as the penetration of the financial groups in the world of the media is also signs of standardization of the information.

The risk of manipulation

Media financing depends on private capital, which may want to modify information according to their interests or to influence democratic functioning. Financial concentration can also alter their independence. Media pluralism therefore does not always rhyme with plurality of opinions and diversity of information. Similarly polls can influence or even distort electoral behavior.Sensitive to the echoes of the media politicians are accused of shaping their discourse, not according to their convictions but according to the state of opinion or the view of the media. The debate of ideas and the democracy on the ground would then give way to the stranglehold of television on the electoral campaigns.

Conclusion: The importance of the media

The importance of media for an election also raises the problem of equal access between candidates. Politicians depend on the media and the format they impose. The state continues to supervise the media. It must do so democratically to guarantee equal access, pluralism of information, the neutrality of the press while respecting the freedom of opinion etc. This is all the more justified with the Internet which makes it possible to circumvent internal barriers to multiply discussion forums to open new spaces of freedom.


Today I’m off to NYC for New York Fashion Week. So excited. I thought it would be a great time to do a “what’s in my bag post”- focusing on my travel essentials. Here we go:

1) Mini notebook- I always keep this in my purse it has my daily to do list. Every morning I write a list of what I need to do that day. I really feel like it helps me remember and stay organized rather than just using my phone.

2) MAC lipstick in Saint Germain– my current colour obsession

3) Korres Lip Butter – I have one of these in everyone of my bags. The perfect mix of colour and lip conditioning and only $12.

4) iPhone and headphones– duh! I keep seeing everyone post pictures of their big amazing headphones that they take traveling- well I don’t know where they are putting those because I never have room. For me the smaller the better! Cover by Juicy Couture!

5) New business cards- I designed them myself and decided to go for a square shape instead of your typical rectangle. Thinking outside the box. 😉

6) Wallet- obviously!

7) Tic Tacs- I have a lot of food and additive allergies- one major one being soy. Soy is in everything and almost every mint and gum. Tic Tacs are one of the few mints that are safe for me.

8) Kate Somerville Dermal Energizing face cream– I rarely wear makeup when I travel. But my biggest fear is a dry face on the plane. Always keep my favourite face creams with me. Kate Somerville products are my fav and this one just makes me feel refreshed and nourished.

9) Chanel La Creme– see above.

10) Klorane Dry Shampoo- travel size of course. The best dry shampoo out there I’ve found and perfect for after flight messy hair.

11) Dior sunglasses these are my travel sunnies because they are super lightweight which I need when I’m traveling. Considering the brand, they’re also quite affordable. So, when my sunglasses drop off the security check belt and get smashed by the guy behind me’s huge work boots I’m able to afford a new pair, just. (Yes, that happened)!

12) Airborne vits- always! I don’t know if it’s true or hype but I always feel better with a big dose of vitamins.

13) Hand Cream- another fear: dry hands!

What is search engine marketing?

The search engine marketing is also known as the internet marketing where it is the process of gaining the website traffic by doing different process on the search engines. Yahoo, Google and Bing are the 3 major search engines that are widely used in Singapore and it is the best medium to promote your brand. For example when you search for the best SEM agency in Singapore then there will be a list of results on the search engine that you are using and on the top right of the listings it will be showing the “Ads”.

If you have a budget for search engine marketing then the SEM agency will also recommend you to allocate your budget according to the local market share of the search engines. With the google you can take 90% of the search engine marketing in Singapore, and it is the top wisest choice to put the google Adwords marketing. The second choice to allocate the rest of your search engine budget on Bing and Yahoo and by using the ROI you can measure and track the following avenues. They are.

  • Google Analytics
  • Call tracking with reports
  • Email conversion tracking with reports

Most of the best SEM agency in Singapore will be holding the google certified Adwords partner and provide the most efficient and the cost saving ways to help your business with best SEM marketing service.

Advantages of search engine marketing

The following are the some of the advantages of the using the search engine marketing for your business. They are.

  • Targeted traffic – Unlike the traditional advertising methods such as like newspaper advertisements where you are paying to the target readers but the SEM allows you to get most of the target customers who are searching for the keyword related to your business.
  • Cost effective – When you use the advertisement method then you ads will be shown only to the customers who search for your targeted keywords relevant to your business but when you use the SEM it allows you to set a maximum cost for per click and effectively manage your budget by ensuring the overall marketing budget.
  • Free exposure – As highlighted before you can get more exposure to your business and this is main reason why most of the agency at good at SEM Singapore at no payment.
  • Show your advertisement for 24/7 time period – The SEM allows your advertisement to be shown on the search engine for 24/7 time period, so that you can most of the customers by which you can target potential customers around the world.

Marketing your business by using the SEM will make your business to target potential customers and more over this marketing techniques will be targeting your customers immediately and improve your business.

Exploring the Deals for the Perfect Web Design Now

It’s high time to think about Christmas! Exactly today there are only 100 days until the big party (and here you can watch the countdown). Which type of shopping are you? Do you always buy your Christmas presents at the last minute? Or do you research in time where you buy gifts? And more importantly, how do your customers behave in this regard?

Already there are in the supermarkets gingerbread to buy and also for most operators of online shops, the preparation for the Christmas business has begun.For the Americans, Christmas is already an issue three months before the actual holidays: Already in September, they think about gifts. However, the purchase will start in November. For the Best Web Design Company in Arizona these are perfect options now.

  • The search for suitable Christmas presents for the partner, the family and all the dear friends is increasingly taking place in parallel online and offline. Before purchasing a gift, “52 percent of Germans also inform themselves in the shop”. In the store itself, however, more and more mobile with the smartphone product and price comparisons are queried.
  • Mobile optimization, local search engine advertising & social media advertising will become increasingly important for companies in the future and more a duty than a freestyle choice.

So that you too can benefit from the high turnover Christmas time this year, we have put together 5 tips for you.

  1. Offer a mobile-optimized website

According to Google, 59 percent of searches for Christmas gifts are made via smartphones. Younger seekers under the age of 24 research mobile. When looking for presents via mobile devices, as many as 34 percent of users complete mobile purchases. These results show that it is becoming increasingly important for companies to present their services and products in a mobile-optimized way, so that users can quickly and easily get all the information they need and, in the best case, make the purchase directly mobile.

  • Do you know that? You are looking for something on the Internet with your smartphone, click on an appropriate search result – and then can read almost nothing on the page, because the font is too small. In fact, such things are still very common – according to Google statistics, 55 percent of mobile seekers have problems with long load times and lack of mobile optimization.
  • Finding Christmas gifts can be stressful. Make sure it’s not on your website or online store. By the way, if your site is mobile-optimized, you can test it with the Mobile Optimization test.
  • Finding Christmas gifts can be stressful. Make sure it’s not on your website.
  1. Offer your Christmas offers now. Not until Christmas

The scenario presented at the beginning is the best example of this: already in September. are ready in the supermarkets – so why not announce your products at an early stage? So get the best deals for the perfect deals.